Wednesday, August 13, 2008

A gold medal for design

Official Logo for the 2008 Beijing Olympics

"Dancing Beijing" is a milestone of the Olympics. It serves as a classic chapter of the Olympic epic inscribed by the spirit of the Chinese nation, calligraphed by the deeper import of the ancient civilization, and molded by the character of Cathay's descendent's. It is concise yet deep inside, bringing forth the city's gradual changes and development. It appears dignified yet bears a tune of romance, reflecting the nation's thoughts and emotions.

With inspiration from the traditional Chinese art form - calligraphic art, the character "Jing" (the latter of the city's name) is developed into the form of a dancing human being, reflecting the ideal of a "New Olympics". The words "Beijing 2008" also resembles the vivid shapes of Chinese characters in handwriting, voicing in concise strokes of the countless feelings Chinese people possess towards the Olympics.

Volunteer Logo for the 2008 Beijing Olympics

The shape of heart, composed of interweaved hearts, signifies that volunteers, athletes, the Olympic family, and all guests would render service and compassion in a joint effort to glorify the Olympic Movement.

The shape of a dancing human stands for volunteers with dedicated spirit. The sincere smiles, outstanding services, and friendly actions of the volunteers will evoke a strong echo in every participant of the Olympics.

Chinese unique artistic form -- calligraphic art is adopted in the beaming design of the secondary mark, which sets off against the Olympic Emblem "Chinese Seal, Dancing Beijing."

Environment Logo for the 2008 Beijing Olympics

The symbol, which was created using a calligraphic art form, is composed of human and tree-like shapes. The logo consists of the crown of a tree and the shape of a human being, which are used to create the form of a large tree reaching the sky. The image represents harmony and unity between human beings and nature. Just like swinging colored strips that encircle and cross each other, the green lines form a luxuriant crown of a tree and recall flowers in full bloom, embodying the sustainable development of nature.

Culture Logo for the 2008 Beijing Olympics

The design of the Cultural Festival Symbol shows a human being and a lantern dancing joyfully. Lantern is used at every traditional Chinese festival. It symbolizes reunion and other happy occasions, and assembles the soul of the traditional Chinese culture.

Official Mascots for the 2008 Beijing Olympics

Designed to express the playful qualities of five little children who form an intimate circle of friends, Fuwa also embody the natural characteristics of four of China's most popular animals -- the Fish, the Panda, the Tibetan Antelope, the Swallow -- and the Olympic Flame.


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yeah! its much better,

shawnkeeler said...

I heard the designer, Han Meilin, was only paid pennies for his work on this project... Can anyone verify that?

Anonymous said...

Hello everyone, goodglad to be herei