Kitchen Sink Studios profiled in Phoenix Business Journal for use of technology in branding and marketing

Kitchen Sink Studios is pleased to have been profiled by the Phoenix Business Journal in the February 24, 2012 issue (PDF link here) for its use of technology in marketing and branding.

The article focused on work our team has done for clients such as Fox Restaurant Concepts, Universal Technical Institute, Macerich, SolarWing and many others. It profiled the studio's use of HTML5 web design, computer-generated renderings and animation and illustrative video presentations.

In the article, Josh Prior, Chief Marketing Officer for Universal Technical Institute, said that the company went to Kitchen Sink Studios for its online marketing needs because the studio offered advanced approaches that other web design firms couldn't match.

"We wanted to take that to a different level with technology," Prior said in the article.

Sandy Werthman, Chief Marketing Officer for Kitchen Sink client SolarWing, said that the studio's marketing tools "make my life a thousand times easier and cheaper."

We thank the Phoenix Business Journal for the profile on the studio, as well as Josh and Sandy for their kind words. And we look forward to continuing to push the technological envelope for our clients in the future!

Featured Project: SolarWing

Thursday, October 13 is a big day for one of our clients. It's the ribbon-cutting ceremony for SolarWing at the Phoenix Burton Barr Library downtown — an event that will mark the completion of the first-ever installation of the innovative new solar product.

SolarWing is a breakthrough in solar technology because of its solar efficiency, attractive design, pre-fabricated construction and the many ancillary features the product can include.

Kitchen Sink Studios has developed a captivating branding and collateral presence for SolarWing, including developing the product's logo, web site, marketing collateral and a video on how the product works. Our team had the opportunity to start from scratch in building a brand and identity for SolarWing that would help it stand out in the competitive solar industry.

Our job was to tell their story in a way that multiple target audiences could easily understand, despite the fact that the company hadn't been installed anywhere when we began the process. Because we were essentially starting with a "blank canvass," we were able to develop not only a strong, memorable logo and brand identity for SolarWing, but a number of other critical products for their marketing efforts, including:

• Renderings and animation that bring the product to life and show how it will look once installed.
• A web site for SolarWing (www.solarwing.com) that explains the key features of the product in a way that's easily understood and graphically compelling.
• And perhaps the biggest hit of the products we developed was the innovative SolarWing video, which was created from scratch by our in-house team of artists and animators.

The result is a brand and identity for this exciting new product that's helping the SolarWing team tell their very compelling story to potential customers. The SolarWing team is making some exciting connections for future installations around the Valley, so keep your eye out for more SolarWings in your neck of the woods. 

It's always exciting for the Kitchen Sink Studios team when we get to work with great clients who give us the opportunity to do something exceptional. We feel like we knocked it out of the park with SolarWing, and we expect them to have a very bright future.