Featured Project: Responsive-coded web site and new print collateral for BestIT

It's always fun to work with clients who have a good sense of humor. And in the case of BestIT, they decided to use their sense of humor to create a unique message for their potential customers.

BestIT provides a variety of information technology solutions designed to reduce their clients' dependence on an internal IT department and help find the exact fit for their technology needs. But IT can be a pretty dry, jargon-filled field, and BestIT wanted to move away from that kind of messaging.

So, they hired Phoenix-based Randy Murray Productions to help them create short, humorous video vignettes to illustrate their competitive advantages and how they can help their clients. And they brought in the Kitchen Sink Studios team to build a web site around the videos and help them craft similarly clever messaging for the web and print collateral.

The videos feature "Seth," the average IT guy at the average company, as he bumbles thoughtlessly through his day while his company is tied in knots by IT problems. And it illustrates for potential clients that there's a solution that's better than "Seth" — and BestIT will help them find it.

The result is up and running at www.BestIT.com, and is fully coded to respond and display on mobile devices as well. 

It's a unique site because it is so heavily reliant on the videos, and it was an exciting challenge to make sure it translated well to mobile devices. 

The print collateral materials are coming off the presses soon, but they carry over the "Seth" theme quite nicely. Our team enjoyed the challenge of taking something that's usually dry and serious and turning it into an entertaining way of telling the BestIT story. 

Kitchen Sink Studios profiled in Phoenix Business Journal for use of technology in branding and marketing

Kitchen Sink Studios is pleased to have been profiled by the Phoenix Business Journal in the February 24, 2012 issue (PDF link here) for its use of technology in marketing and branding.

The article focused on work our team has done for clients such as Fox Restaurant Concepts, Universal Technical Institute, Macerich, SolarWing and many others. It profiled the studio's use of HTML5 web design, computer-generated renderings and animation and illustrative video presentations.

In the article, Josh Prior, Chief Marketing Officer for Universal Technical Institute, said that the company went to Kitchen Sink Studios for its online marketing needs because the studio offered advanced approaches that other web design firms couldn't match.

"We wanted to take that to a different level with technology," Prior said in the article.

Sandy Werthman, Chief Marketing Officer for Kitchen Sink client SolarWing, said that the studio's marketing tools "make my life a thousand times easier and cheaper."

We thank the Phoenix Business Journal for the profile on the studio, as well as Josh and Sandy for their kind words. And we look forward to continuing to push the technological envelope for our clients in the future!

Featured Project: LoopLogic Branding, Identity & Video

When you’ve built a better mousetrap, how do you tell people about it? That was the challenge presented to the Kitchen Sink Studios team by a company called LoopLogic.

LoopLogic (currently branded as NextSlide) is on online tool that lets customers use virtually any type of media to share information with an audience. It also integrates the customer’s existing e-mail, sales, marketing and other business applications with the media, and provides robust tracking of the audience’s views and interaction. It’s truly a groundbreaking product that has significant competitive advantages.

The challenge presented by LoopLogic was to create a new brand identity that would help it stand out in a highly competitive industry dominated by large companies, as well as to create a tool to easily explain why LoopLogic is the best solution for the customer’s needs.




The Kitchen Sink team developed a brand identity and logo that’s clean, memorable and has a distinctive “tech” feel, then translated that brand identity into a two-minute video telling the product’s story. The vector video involved extensive storyboarding and finding creative solutions to transitioning from topic to topic. You can view a low-res version below or a high-res version on our Vimeo page.

The end result is a concise, memorable overview of LoopLogic and its unique advantages, and provides them with the tools they need to make a dramatic impact in the marketplace. It’s also a great example of our team’s ability to create a truly unique solution to each challenge we’re presented with.

Keep your eye out for LoopLogic. They’ll be rolling out their new brand over the next few weeks. And feel free to check them out if you need to present information online!

Featured Project: Santa Monica Place Video & Leasing Presentation

Back in 2008, Macerich, one of the largest owners of retail centers in the country, came to Kitchen Sink to ask for our help in rebranding Santa Monica Place. With our help, the property has been remodeled and rebranded into one of the finest retail projects in the western United States and a true destination in downtown Santa Monica. 

A few months ago, Macerich came back to us to ask for our help in creating a B2B leasing package that truly reflects the unique qualities of Santa Monica Place as a high-end shopping and dining destination.  Santa Monica Place features custom-designed department stores, a collection of A-list retail names, and several chef-driven restaurants located on a rooftop dining deck overlooking the city, mountains and the Pacific.

Our mission was to create a video that brightly describes the location, amenities, competitive advantages, and surrounding demographics for Santa Monica Place. (It's posted above, or you can view it in HD on our Vimeo page). We went about this by creating a customized and highly stylized video presentation that includes four vignettes, each telling a key part of the Santa Monica Place story. We also completed a custom presentation that can be used on a standard screen or on iPad that contains additional information on the project. 

The finished product shows why Santa Monica Place is laid-back luxury at its best and illustrates the appeal to both savvy locals and style-seeking visitors. It depicts the store fronts, restaurants and the location itself that makes Santa Monica Place sunny, airy, beautiful and hip.  

Our goal was to create a presentation that will entice the finest of potential retailers and/or restaurateurs to the inviting atmosphere and appeal Santa Monica Place offers. And from what we're hearing so far from the Macerich team, mission accomplished.