Tuesday, November 9, 2010

Featured Project: Redwood City Saltworks

The Kitchen Sink team has been involved in a number of exciting projects in 2010. Over the course of the next few weeks, we’ll introduce you to some of them through a “Featured Project” series of posts.

Kicking off the series, Kitchen Sink was retained by DMB Associates, Inc.’s Pacific Division to conceptually depict their ambitious Redwood City Saltworks project as it will appear in the future. DMB is one of the most prominent development groups in the western United States, and this project will be one of their largest undertakings to date.

Redwood City Saltworks is currently a 1,400-acre industrial salt production site — bare land covered in thick layers of salt — located on the San Francisco Bay.

Using proprietary software and photography techniques, we helped DMB to unveil their vision for the project to the public with stunning presentation materials that show how it looks now, compared to how it will look upon completion. Our work to bring Saltworks to life included everything from computer animation to a PowerPoint template to a project binder to an interactive HTML5 map of the current and future site. We geared our work to their specific target audience — residents of Redwood City, as the entitlement process is getting underway — with the goal of creating a positive first impression within the community. 

Our initial work was completed on an extremely expedited timeline to meet their needs for an October 19 presentation for the Redwood City Planning Commission, and is now featured on their project web site.

It’s been a fun and interesting project to work with, and one that allowed us to flex our cerebral muscles a bit when it comes to designing and crafting a presentation of this type. Sometimes the way in which you tell a story is just as important as the story itself.


V. Green Branscom said...