Wednesday, October 12, 2011

Featured Project: SolarWing

Thursday, October 13 is a big day for one of our clients. It's the ribbon-cutting ceremony for SolarWing at the Phoenix Burton Barr Library downtown — an event that will mark the completion of the first-ever installation of the innovative new solar product.

SolarWing is a breakthrough in solar technology because of its solar efficiency, attractive design, pre-fabricated construction and the many ancillary features the product can include.

Kitchen Sink Studios has developed a captivating branding and collateral presence for SolarWing, including developing the product's logo, web site, marketing collateral and a video on how the product works. Our team had the opportunity to start from scratch in building a brand and identity for SolarWing that would help it stand out in the competitive solar industry.

Our job was to tell their story in a way that multiple target audiences could easily understand, despite the fact that the company hadn't been installed anywhere when we began the process. Because we were essentially starting with a "blank canvass," we were able to develop not only a strong, memorable logo and brand identity for SolarWing, but a number of other critical products for their marketing efforts, including:

• Renderings and animation that bring the product to life and show how it will look once installed.
A web site for SolarWing ( that explains the key features of the product in a way that's easily understood and graphically compelling.
• And perhaps the biggest hit of the products we developed was the innovative SolarWing video, which was created from scratch by our in-house team of artists and animators.

The result is a brand and identity for this exciting new product that's helping the SolarWing team tell their very compelling story to potential customers. The SolarWing team is making some exciting connections for future installations around the Valley, so keep your eye out for more SolarWings in your neck of the woods. 

It's always exciting for the Kitchen Sink Studios team when we get to work with great clients who give us the opportunity to do something exceptional. We feel like we knocked it out of the park with SolarWing, and we expect them to have a very bright future.