Tuesday, December 6, 2011

Kitchen Sink Studios®, Inc. Lands Major New Branding, Web Projects

PHOENIX, Arizona (December 6, 2011) — One of the Valley’s most renowned creative firms is piling up new clients and developing some innovative, state-of-the-art ways of telling their stories.

Kitchen Sink Studios, Inc. has landed and completed several notable branding, web and marketing projects to add to their highly regarded design and creative portfolio.

The company’s innovative and newly revamped HTML5 web site www.kitchensinkstudios.com, which launched in August of this year, has been a major driver of new business, with more than 60,000 hits since launch. The site, which replaces the company’s previous Flash site and works flawlessly on most mobile devices, has received significant recognition in the design community — and it has prompted several existing and new clients to reexamine and enhance their web presences by hiring Kitchen Sink.

Kitchen Sink’s wide range of creative services have helped it adapt and thrive despite the economic downturn — rather than just focusing on branding or animation or design, the firm offers a robust portfolio that can assist just about any organization.

Some of the new and recent clients include:

Fox Restaurant Concepts has retained Kitchen Sink to develop a new brand, identity and logo for the corporate parent company of more than a dozen unique restaurant concepts, as well as to redo the company’s web site. The rebranding and new web site, which will be mobile-friendly, are designed to reflect the quality of the company’s restaurants and position it for future growth. Each of the restaurant’s concepts — which include North, Sauce, True Food and The Arrogant Butcher — will receive customized treatment on the new site.

Universal Technical Institute, one of the largest corporations based in Arizona, has retained Kitchen Sink to create eye-popping web-based virtual recreations of its campuses. The recreations will tie in the company’s brand with the specific features of UTI campuses across the country through robust and immersive visuals. Everything will be able to be tracked and tied into social media campaigns and other marketing efforts. Another component of the campaign will include an augmented reality feature that will show a 3D, interactive representation tied to printed campaign piece. The recreations are designed to attract potential students and solidify the company’s presence in the highly competitive technical education industry.

Macerich, one of the largest owners and operators of retail centers in the United States, retained Kitchen Sink Studios to create a new leasing presentation for its Santa Monica Place property. Kitchen Sink previously created the entire branding and identity, as well as the architectural look and feel, for the successful retail project in 2008. Now Kitchen Sink has been brought back on board to develop a B2B leasing presentation that includes custom-made video vignettes outlining Santa Monica Place’s creative advantages over other retail areas. View samples as a PDF document.

Jokake Construction, a full-service general contractor with services including ground-up construction, renovations and tenant improvements, retained Kitchen Sink to create a new brand, logo and web site, as well as for public relations, marketing and social media support. The new brand identity, which can be viewed at www.jokake.com, included the creation of “Joe” — the company’s new persona — a comprehensive review of branding and messaging, a robust new HTML5 web site with significant back-end content management capabilities and a newly expanded social media presence on Facebook, Twitter, and LinkedIn. View samples as a PDF document.

SolarWing, which has created breakthrough pre-fabricated solar parking structures, retained Kitchen Sink to start from scratch in building a brand and identity for the company that would help it stand out in the competitive solar industry. The concept for SolarWing literally began as a sketch on a napkin, and recently became a reality with the first SolarWing installation at the Burton Barr Library in dowtnwon Phoenix. Essentially given a "blank canvass," the Kitchen Sink team was able to develop not only a strong, memorable logo and brand identity for SolarWing, but a number of other critical products for their marketing efforts, including state-of-the-art renderings and animations, a new web site and an innovative video explaining product features. SolarWing’s web site can be viewed at www.solarwing.comView samples as a PDF document.

Genius Blends approached Kitchen Sink Studios with the task of improving upon their initial concept for a vending machine that dispenses fruit smoothies and other similar drinks. Kitchen Sink developed a more creative and aesthetically pleasing model and produced a polished package for potential investors to view. The Kitchen Sink team refined Genius Blends’ preliminary illustrations to make the product look more attractive to potential customers by creating 3D product renderings and a video animation short. View samples as a PDF document.

• Finally, Kitchen Sink’s legal division has created successful legal animations, videos and demand packages for several significant cases for the firms of Fennemore Craig, Gallagher & Kennedy and Jennings Strauss Salmon over the course of 2011. These products have led to several successful, high-dollar settlements for the plaintiffs in these cases.

These clients are just a cross-section of some of the challenging creative projects the firm has tackled in recent months for a wide variety of clients.

“The entire process of working with a client and evolving their brand, product, or service in a successful and creative way is extremely rewarding," said Nick Hower, President and Founder of Kitchen Sink Studios. “Our team strives to set the bar high and go above and beyond with each project in order to accomplish outstanding results for all of our clients, whether we’re working on branding, web sites, animation, PR and marketing or other disciplines.”


Virginia Branscom said...

You guys are awesome! KSS is thriving in ever new ways, due to your creativity and energy. Congrats!